Having a great website is critical to building your brand online. Website design (contrary to popular belief) doesn’t need to be difficult and it does not need to cost a bomb. All you need to do is get some inspiration from other designs, styles and sites you like (which will definitely help along the way), […]
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The office is pointless: The case for working from anywhere else
Where do you go when you want to get something done? And yes, by “something” I mean work. The answer to this question is often something like… A place (e.g. kitchen, home-study area, coffee shop); A means of transport (getting work done on the commute, the plane or train); You might even hear a time […]
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The Secret Behind Donald Trump’s Social Media Success
The (Prestident-Elect) Donald Trump phenomenon is relentless. The media are all over him. The newspapers, the news channels and commentators always have been constantly all over tweets the President Elect has sent like no one else. There are numerous reasons why he won this election – a vulnerable candidate in Clinton, a rebellion against ‘Washington […]
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Why You’re Probably Measuring Your Social Media Impact Wrong
Do you have loads of likes and followers but you can’t immediately see your social media impact on your bottom line? This is a common dilema. It’s probably because you’ve set the wrong goals, you aren’t executing your plan properly, or as is so often the case; you’re simply measuring your impact wrong. One of the […]
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Will Social Media Shape the 2016 US Presidential Election?
The year 2016 is one of elections. Most notably to many around the world, it’s the US presidential election in November, with the first test for potential candidates looming at the beginning of February (the Iowa Caucuses). Closer to home for me, and (slightly) less high profile, its the year of the 2016 Scottish Parliament […]
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Content Marketing in 2016: Reaching Your Audience Where They Are
While the term “content marketing” may seem like modern jargon, its origins go way back to 1867. That’s the year that U.S.-based Hartford Steam Boiler Inspection and Insurance Company began publishing The Locomotive — a periodical designed to help companies “manage risk and solve problems.” By issuing the publication, the company created a way to provide value […]
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The Power of Video in Social Media
When was the last time you watched a video online? Last week? Last night? This morning? Odds are that you have watched one very recently. Over the past ten years, video has become a dominating force for consumer entertainment and education, but what role does video play when marketing to social media? Let’s take a […]
Continue reading...More Tag3 Reasons ALL Businesses Should Invest in Social Media
A common theme I’ve come across with many B2B companies, who are not active on social media, is that it may not be for them and it is certainly not worth investing time and resource into. It’s more relevant for Return on Investment (ROI) for B2C businesses, right? Absolutely not. Social media is relevant to […]
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