The Drive for Innovative is the initiative widely popular these days. The initiative is specially presented by the UBM Electronics that is in partnership with the Avnet Express. This multi channel program will soon launch its primary feature- the physical drive all across the US in GM Chevrolet Volt. This 12 month initiative will further celebrate innovation, latest technology and creativity in the field of electronics.

UBM Electronics is basically the global leader as far as marketing and media solutions for electronics industry are concerned. It serves as authoritative source of technical details, peer communities, professional education for engineers and executives and decision tools.

On the other hand, Avnet Express offers purchasing professionals as well as the design engineers easy access to largest possible catalog of the component products in the world. the Drive for Innovation is the first media project that designed specifically to showcase the electronics innovation as well as auto system design with the cross nation drive in Chevrolet Volt. This racing series was indeed first recognized in North America by the federal regulators and Society of Automotive engineers to be the “green racing” program.

At Road America American Le Mans Series, this program will drive the procession lap along historic speedway. Also, with hospitality tent situated at the TURN 5, the audiences will be invited to see the car and enjoy a ride or drive the vehicle themselves. So wait no longer and enjoy the Drive for Innovative initiative for sure.